The basic philosophy of the company is that the clothes are not just practical but have aesthetic and psychological importance in people's lives. At the same time, it is important to reinvigorate the old techniques (tailoring, sewing, screen printing) and to draw attention to the fact that they must be maintained and defended.
The goal of the company is to create innovative collections whose concept is that clothes also have a hidden image. “Daydresses” turn into special outfits in the evening thanks to the accessories (zipper, staples) and phosphorescent prints that begin to shine.
Based on these notions, the goal is to create a brand of unique style, clothes that uses the resources of their own culture and their own environment, thus becoming original and powerful.
Designer Adél Zsigmond attended the courses of the University of Arts and Design in Cluj Napoca and obtained several scholarships at renowned foreign universities such as University of Art, Architecture and Design in Prague VSUP, the National Art and Design Faculty of Dublin NCAD, and University of Art and Design Moholy-Nagy in Budapest MOME. She has also successfully completed her professional experience working as a designer associate within the PATZAIKIN brand. One of the main projects within this company was her role in creating the clothing of Romania's national team for the London Olympic Games in 2012.

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